James
Franco is a man of many faces and many lives. He has somehow created and
perpetuated his own life and overseen his public image broken down into various
archetypes. He is impossible to pin down and define, once you think you know
the man an entirely different side of his persona will emerge. Like a Bob Dylan
of the social networking age. There is Franco the actor, the Hollywood heartthrob
everyone knows and loves. Franco the writer and poet, the artist, the teacher,
the student, the musician, the director, the list goes on. In modern Hollywood,
it is so rare that somebody can pursue every ambition they have and still be as
successful as they already were, in fact even more so. James Franco today is
known as the Renaissance man, an artist who seems to have his finger in every
pie, obsessed with working, the man never seems to sleep. How can a Hollywood
actor who puts out more films than any other, have time to teach, write, study,
direct, paint etc. He is literally addicted to the work and his own various
archetypes he plays. Franco is not without his detractors, for all the
adulation and praise, many question the validity and sincerity of Franco’s
work, especially his art and writing, whether or not it is any good. That
remains up in the air.
Until
2008 James Franco was just another Hollywood actor. After having great success
in the ‘Spiderman’ franchise Franco was a well known name, although he hadn’t
done much else worth mentioning. He had been in that James Dean TV biopic which
he was in fact brilliant in, but no one ever saw it and not to forget his first
ever role as Daniel Desario in ‘Freaks and Geeks’ a phenomenal show that ended
sooner than it began. There were a handful of good films but none really worth
mentioning. All that changed in 2008 when he starred in the Judd Apatow comedy ‘Pineapple
Express’ and the Gus Van Sant Drama ‘Milk’. Both films were a critical and
commercial success and earned James critical acclaim both for his abilities as
a comedic and dramatic actor. During this period Franco the student emerged as
the actor went back to College to study English Literature. It was at this time
that the public persona began to change. When most Hollywood actors decide to
go back to school they are met with animosity, why when you have all that money
and success would you want to go study?
The
thing that has to be said about James Franco the student is his commitment and
work ethic throughout the entire process. This was not yet another vanity based
decision, this was real. He was taking full time courses in Writing, Poetry,
Literature and Film Making and taking more modules than humanly possible. If
this was all for publicity and media attention, why would someone so clearly
passionate and intelligent go to such lengths to achieve a spectacle of fame he
already has. After the undergraduate degree came the Masters and now the
Doctorate. James Franco is no pseudo-student, he is the real deal, a searing
passionate academic who although is a Hollywood actor, craves more from his
artistic passion that the gloss of tinsel town. The press took unkindly to
Franco at this point and criticised his academic pursuits. Headlines about the
actor wherever you read them were about his unsuitability to being a student,
claiming he was burning out with the workload, despite succeeding in every
course he was taking.
All
of this was happening as his acting career was reaching new heights starring in
great films that were far from the calibre of movie he had been doing prior to
this resurgence of energy. In 2010 Franco starred in ‘127 Hours’ and was
nominated for the Academy Award for Best Actor. This put him into the Hollywood
elite, and now is seen as a Hollywood leading man, bankable by the studios and
desirable to all film makers. It was around this time that Franco the artist
begun to emerge and his persona in the media became a thing of infinite
interpretation. Franco began to tackle his own public image at every turn, ingeniously
self depreciating his Hollywood persona whilst pursuing his artistic passions.
When the actor released his first book of fiction, a collection of short
stories titled ‘Palo Alto’ he received both praise and eternal damnation from
the literary world. The book, a collection of short stories about teenagers in
his hometown of Palo Alto, was a semi autobiographical account of the
alienation and despondency of one’s formative years, and though flawed was a
pretty incredible debut. The writer James Franco had emerged, and with it
existed entirely independently from his Hollywood counterpart.
The
many roles and works of James Franco continued to emerge throughout the 2010’s,
as his public profile begun to increase, James appeared intent on tarnishing
his own public image at every turn as an artist. The artist James Franco meets
an awful lot of criticism. Can he call himself and artist for using Instagram
as a canvas? His crude childlike paintings and foray into the world of installation
and photography have been met with much speculation and interpretation? Is
Franco criticising his own fame and public image, is all of this an attack on
Hollywood and mainstream celebrity culture, is this a work of genius dissecting
every aspect of his public persona through various mediums and using the tool
of the celebrity age i.e. social networking as the paintbrush and the easel? Was his attempt at hosting the Oscars his greatest ever art installation or is
Franco merely just another 21st Century hipster douche bag, void of
any artistic merit, drenched in his own ego and fame, obsessed with his own legacy,
yet another victim of the vulgarity of celebrity culture, contributing to its
vacuous nature.
It
is an impossible debate. James Franco certainly can be describes as all the
formerly mentioned. It would probably be quite easy to put forth an argument proving
him to be exactly that, or does the genius of James Franco’s ‘art’ lay in the
causing of said debate? Is he intentionally provocative to create pure art wherever
he goes? It is no secret that Franco likes art installations; he is obsessed
with using people and society as a living breathing canvas. We are all living
our lives through various lenses and perceptions, who is to say this isn’t just
one big art piece. Is celebrity in its very voyeuristic nature an installation,
reality TV on the widest level? Franco’s largest installation was his role on ‘General
Hospital’; he actually used an acting role on a Soap Opera as a piece of performance
art. Can he be described as having no talent as an artist or is he simply using
different apparatus? He is adapting to the artistic tools at hand in his
environment, unfortunately that environment is Hollywood and celebrity and the
tools are Social Networking platforms and reality TV, award shows and press
junkets. It is easy to see where the scepticism comes from, but when studied and debated it is easy to find the genius in Franco’s approach. He is living
his life in the public eye; therefore he is creating his art through the same
medium.
James
Franco will always have his detractors; people do not like it when a successful
Hollywood actor takes a stab at literature. Did you read his novel? What was
that? Was that garbage, or was that genius? People do not like it when someone
can continue to be so inordinately successful yet somehow intent on shaming
their own public persona. Franco’s success shows no sign of letting up, he is currently
one of the busiest men in the world, it is impossible to understand how he fits
it all in. How can a Hollywood actor currently attached to more projects than
any actor ever, who is writing and directing their own movies still find time
to write, paint, study and teach! It is a commitment beyond anything the
average guy on the street can understand, because it is not money or adulation
that Franco seeks, it is the obligation, as an artist to create, fighting sleep
just to have another hour in the day to create something, anything, this is
what makes Franco a real artist.
The
reason for Franco’s continued success is because he cannot be pinned down,
there are too many pieces of the puzzle and all of them are mutually exclusive.
The Hollywood heartthrob that most people know is not at all affiliated with
the Director who made ‘As I Lay Dying’ or ‘Interior. Leather Bar.’. The kids
who love the comedian Franco, friends with Seth Rogen, ‘Sal’ from Pineapple
Express’, crazy, dumb ‘This is the End’ Franco will never read ‘Actors
Anonymous. He has created his own infinite enigma and in that allows him
complete artistic freedom. By perpetuating the various interpretations of these
archetypes, the real Franco is able to continue to pursue everything he loves. The
thing that separates Franco from being just another celbrity-instagram-hipster
is his commitment to academia. That interpretation could well be plausible if
he wasn’t currently doing his Doctorate. It is in his long list of academic credentials
that you can rest assured there is something more grand and meaningful to all
this. James Franco is the ultimate mystery, known by all but understood by no
one. His life and career are his greatest installation yet. He is the painting
we are all the brush.
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